Financial Advice
As another year starts, you are ready to tackle challenges and opportunities with renewed vigour. You have firm resolutions and great expectations to match. 2011 is going to be the year of actively marketing yourself, your business, your products or services. Your brand is going to weave its magic and win customers. “Brand magic” doesn’t [...]
This article contains a quiz and should be read in conjunction with my article How To Boost Your Marketing ROI. 5 Sets Of Questions You Must Be Able To Answer To Build Effective Brand & Marketing Strategies 1. Understand Your Customers. Who is your target market? Can you segment it based on the motivations of [...]
Being in touch with customer needs is always important. But perhaps more important when needs are changing and generally that occurs during an economic downturn – you want to understand those better than any other company. – Michael Dell, Founder & Chairman of Dell Inc. It’s July 1, 2011. You are reflecting on your achievements [...]
“Winning, beating the odds, converting defeat to victory – that’s the point of marketing.” William H. Davidow Nobody can pretend that the market has not changed and that sales, profit, and growth targets can stay what they were in our visions and plans put together for a buoyant market. Our new environment is here to [...]
Looking for a product or service? Just GoogleTM it! That the name of an internet search engine is now used as a verb speaks volumes about how people go about their buying process (as well as the dominance of GoogleTM as the tool to conduct their search). Your website is only one shop window in [...]
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