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Latest Ruminations From The In-Context Finance Blog

There's an old saying: Sales is Vanity. Profit is Opinion. Cash is Fact. That description of sales is … More

If you are thinking, "Well, I'm not using social media in my business. So I don't have to worry about business … More

In a recent chat about marketing with brand & marketing specialist Francoise Garnier (Garnier Marketing), it … More

As I wrote in my recent post, the web is a powerful enabler of business innovation. And innovation is essential for … More

The Internet - in particular in its evolution into what has widely become referred to as Web 2.0 since late 2004 - … More